Tag Archives | Strategy

Social Media Strategy

How to target an existing email database using social media?

Are we neglecting our email lists ? Most businesses have built up email databases that can be harnessed by clever social media “marketeers” improving email open rates. Picking up sales from subscribers within other channels like Twitter. Audience segmentation within social media can assist “lead nurturing campaigns.” Conversions increase from your existing warm leads (database […]

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Twitter's new direct message limit

Twitter’s new direct message limit

Spamming or a great marketers tool? Twitter just took on email, finally a potential solution for email marketers to embrace, removing the ridiculous costs that we all have to put up with from the big email platforms “holding” our data! You can now send a Twitter Direct Mail with 10000 characters and I haven’t even […]

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Social Media Focus groups and product development

Social media and product development

Focus groups for innovative product development or social media marketing Marketing and branding companies still charge lots of money for focus groups to look at products and services and help businesses to design the offering for customer. (more…)

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Social Media Focus groups and product development

Social media Focus Groups and product development

Social Media Focus groups and product development Marketing and branding companies still charge lots of money for focus groups to look at products and services and help businesses to design the offering for customer; we can now use social media at lightening speed to create faster and better results than a focus group by running […]

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Buyers Journey

The Buyers Journey

The Social Selling Buyers Journey The subject of selling has interested me since I used to work in a wine merchants when I was 20. Usually when customers visited the shop they were ready to buy and had a good idea of what they wanted. (more…)

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CDO Summit Trending

Trending The #CDOSummit

Event Promotion and Engagement at The #CDOSummit This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC.  We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates […]

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