Live Interview at The Arts Club Dover Street…
Are we neglecting our email …
Spamming or a great marketers …
Focus groups for innovative product development or social media marketing
Marketing and branding companies still charge lots of money for focus groups to look at products and services and help businesses to design the offering for customer.
Social Media Focus groups and product development
Marketing and branding companies still charge lots of money for focus groups to look at products and services and help businesses to design the offering for customer; we can now use social media at lightening speed to create faster and better results than a focus group by running surveys.
The Social Selling Buyers Journey
The subject of selling has interested me since I used to work in a wine merchants when I was 20. Usually when customers visited the shop they were ready to buy and had a good idea of what they wanted.
Are We Addicted to Social Media Or Just Antisocial?
I have been doing a lot of thinking recently and our social media posts have been a little sporadic to say the least. For a number of reasons actually, mainly because we have new clients and they come first of course. We also have been enjoying some time off over Christmas which helped us to refresh our energy levels and refocus on our goals without getting distracted.
Event Promotion and Engagement at The #CDOSummit
This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC.
We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates making it truly remarkable. The first time in fact that they have trended and they usually have 2000+ delegates.
They had fantastic speakers and delegates from all areas of digital and entrepreneurial sectors, from agency owners, public sector CDO’s and some serious IT veterans who have built multi billion dollar global enterprises. Here is a link to the Twitter list of some of the speakers https://twitter.com/NatSchooler/lists/cdo-speaker-2014
We at the Social Dojo have all sorts of other event promotion strategies up our sleeves. The BBC risk assessment restricted us this time, as we only found out we were attending two days prior!
What to pay for Social Media & the Implications of Negotiating too hard?
When I was working for my father’s wine business I had the fortune to sell to our US importer; he was educated at Harvard and my father was educated at MIT.
It was all about the value added services we would provide and not just the price per bottle. He was ethical in his style and thankfully I had a good teacher!