Tag Archives | Social Media Roi

Social Media Strategy

How to target an existing email database using social media?

Are we neglecting our email lists ? Most businesses have built up email databases that can be harnessed by clever social media “marketeers” improving email open rates. Picking up sales from subscribers within other channels like Twitter. Audience segmentation within social media can assist “lead nurturing campaigns.” Conversions increase from your existing warm leads (database […]

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CDO Summit Trending

Trending The #CDOSummit

Event Promotion and Engagement at The #CDOSummit This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC.  We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates […]

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Social Media Management Automation

Social Media Management For Business  IBM, much like Adobe, Oracle and other large tech businesses are attempting to provide a one stop shop for automation tools, these tools can be used for automating mobile marketing, social media, email marketing and even trigger a letter to go out in the post. (more…)

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Adobe #DigitalJourney Workshop

Fantastic Marketing Insight Workshop With Adobe This morning I attended a superb workshop to learn more about the digital roi. Here are some useful slides and a short video that will help you to understand more about the digital journey. A digital journey is the journey that a client or customer takes when they first […]

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Hoot Suite

Connect Via HootSuite London 2014 Keynote

HootSuite Pro Is An Awesome Tool For Business  There are many ways you can use HootSuite for growing your business, remember the most important task is looking after your existing clients or customers! They cost you a fortune to obtain, so this is crucial for the long term profitability of your business. (more…)

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