Tag Archives | Marketing Strategy

Woman victim of credit card fraud

The mobile tactics that turn consumer off your brand

Mobile marketing tactics… Consumers are becoming very wary of the short lived mobile marketing tactics that businesses are using to push them to give up their data and to buy products and services online. Like most people reading this I have bought most things online. Because of continued frustrations my online purchasing has now gone […]

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Sticky online advertisements haunt India’s internet users — Quartz

I just wrote an interesting post about personalisation or intrusive irritation for the new IBM THINKmarketing resource, just awaiting the article to be released along with the other four that I have written around the subject of marketing and branding… Interesting it seems that advertisers are not just reminded by my blog but this one […]

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Thanks to https://www.flickr.com/photos/beantin/

Implimenting strategic digital marketing must begin with ROI!

Prior to setting up any strategic digital marketing initiatives Put all your crazy tactical ideas down for a moment, switch off your mobile phone and turn off email notifications from your desktop. Take the time to think about tracing and tracking all marketing activities for ROI and what that would mean to you and your […]

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Digital Matketing Customer Journey

The Right Content At The Right Time

The digital marketing customer journey I just attended a two day digital marketing train the trainer workshop at IBM in Vienna. There was a big focus on knowing your audience and where they are in the customer journey; reiterating what many marketers have been saying since the beginning of advertising. (more…)

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