Social Media Gamification & Driving Interactions

Social Media Marketing & Customer Loyalty

So what is Gamification?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.

Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification 

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