Social Media Management For Business
IBM, much like Adobe, Oracle and other large tech businesses are attempting to provide a one stop shop for automation tools, these tools can be used for automating mobile marketing, social media, email marketing and even trigger a letter to go out in the post.
Social Media Marketing & Customer Loyalty
So what is Gamification?
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.
Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification