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Why is Personal Branding like Fight Club?

Personal Branding

Personal Branding is like fight club!

“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club.” Paweł Jońca.

We all remember these words from Fight Club the movie, we also know once we have begun the personal branding journey to differentiate ourselves from our competition we are a little secretive about how we have done it.

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