Mobile marketing tactics… Consumers are becoming very wary of the short lived mobile marketing tactics that businesses are using to push them to give up their data and to buy products and services online. Like most people reading this I have bought most things online. Because of continued frustrations my online purchasing has now gone […]
Tag Archives | Bad Marketing Practice
Intrusive advertisements follow us around the internet! Accepted as the norm and even unnoticed by huge numbers of people.
I just wrote an interesting post about personalisation or intrusive irritation for the new IBM THINKmarketing resource, just awaiting the article to be released along with the other four that I have written around the subject of marketing and branding… Interesting it seems that advertisers are not just reminded by my blog but this one […]
The digital marketing customer journey I just attended a two day digital marketing train the trainer workshop at IBM in Vienna. There was a big focus on knowing your audience and where they are in the customer journey; reiterating what many marketers have been saying since the beginning of advertising. (more…)
Surely a great idea for your business? Social media marketers are under pressure to deliver tangible returns. (more…)
We subscribe to emails that need a “login” every time we click through! Marketers must stop wasting time Intrusive advertisements follow us around the internet! Accepted as the norm and even unnoticed by huge numbers of people. (more…)