Tag Archives | Bad Marketing Practice

Woman victim of credit card fraud

The mobile tactics that turn consumer off your brand

Mobile marketing tactics… Consumers are becoming very wary of the short lived mobile marketing tactics that businesses are using to push them to give up their data and to buy products and services online. Like most people reading this I have bought most things online. Because of continued frustrations my online purchasing has now gone […]

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Sticky online advertisements haunt India’s internet users — Quartz

I just wrote an interesting post about personalisation or intrusive irritation for the new IBM THINKmarketing resource, just awaiting the article to be released along with the other four that I have written around the subject of marketing and branding… Interesting it seems that advertisers are not just reminded by my blog but this one […]

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Digital Matketing Customer Journey

The Right Content At The Right Time

The digital marketing customer journey I just attended a two day digital marketing train the trainer workshop at IBM in Vienna. There was a big focus on knowing your audience and where they are in the customer journey; reiterating what many marketers have been saying since the beginning of advertising. (more…)

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Marketers Must Stop Wasting Time

We subscribe to emails that need a “login” every time we click through! Marketers must stop wasting time Intrusive advertisements follow us around the internet! Accepted as the norm and even unnoticed by huge numbers of people. (more…)

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