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Wimbledon 2017: IBM Watson: Owning The Fan Engagement!

The Future Of Wimbledon and Sports Media

The Best Global Media Coverage at Wimbledon in 2018 and beyond will be going to the All England Lawn and Tennis Club (AELTC) in partnership with IBM.

They have been pioneering many new AI technologies to ensure they provide the best news and the fastest updates and figures to really engage tennis fans and continue to keep Wimbledon on track as the number one tennis tournament in the world.

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Marketing and Business in 2017 and Beyond

The Future of Marketing and Business in 2017 and beyond

Data Integration and true omni-channel experiences are still in the early stages for many, ideally they need to combine ALL data sources including historic sales data, historic visitor data, live social data, live weather data and of course marketing data and sales forecasting. Analyzing these data sets are giving businesses an entire 360 degree view of their business. Creating the insights to build relationships with customers and to convert them into brand advocates by nurturing them and building a truly remarkable customer experience.

Read moreMarketing and Business in 2017 and Beyond