Secrets of Audience Intelligence – The Social Dilemma

Last updated on June 18, 2025

The Social Dilemma documentary brought our social media addictions into the spotlight and how the data is used, many people don’t realise still and are the “product” – in this interview Tim Hughes and I discuss “The Social Dilemma” and in fact suggest some great tips to regain control from the smart phones we hold in our hands.

Joined by Tim Hughes, Ceo and Co-Founder of DLA ignite.

Your belief is that social media has changed the world?

Technology platforms have evolved but our brains have not kept up.

How do you recommend people take control of their minds?


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One email. No noise. Just the moves that keep you ahead of the machine — from ex-IBM Futurist Nat Schooler.