Last updated on November 5, 2025
In my work with global executives, one of the biggest challenges we tackle is international competition. As the world becomes increasingly connected, your competitor isn’t just the company across town—it’s a startup in another hemisphere.
This is a significant challenge, but it’s also a massive opportunity if you’re prepared. To stay ahead of the curve, you must understand the new landscape and how to position your brand to win.
Here is my 4-step framework for succeeding on the global stage.
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1. Know Your Target Market
I can’t stress this enough: all strategy begins with knowing your target market. Who are you trying to reach? What are their specific needs and desires?
Once you understand them, you can tailor your products and services to match. The first step is to understand your place in the global market. Are you a local player or a global one? If you’re local, what are your unique strengths, and how can you leverage them for a competitive edge? If you’re a global player, what are your core markets, and which are you targeting for growth?
2. Research Your Competitors
You must know who your competitors are—not just in your own country, but around the world. What are they doing that’s working? What are their obvious weaknesses? How can you position your brand as the clearly better option?
Once you understand your place in the market, you can position yourself for success. Are there specific markets you are better suited to compete in? What strategies are your competitors using, and how can you learn from their successes and avoid their mistakes?
3. Invest In International SEO
This is the big one that most leaders miss. If you want to reach new markets, you must invest in international SEO. This is how you rank in search engine results (SERPs) in different countries.
It’s not just about translation; it’s about using keywords that are relevant to that specific target market and reflect their unique search intent. A strong international SEO strategy is the most efficient way to reach more customers and grow your business.
4. Create An Actionable Plan
Finally, you must create an actionable plan. All the research in the world is useless without execution. What specific steps will you take? Do you need to change your product or service offering? Do you need to invest in new technologies? Do you need to expand your sales and marketing efforts into new markets?
These are the strategic questions you must answer.
The global marketplace is more competitive than ever, but that’s not a reason to be afraid. Competition is healthy; it forces us to innovate. To succeed, you need a clear understanding of your place in the market and a willingness to invest time and resources into a comprehensive plan. With these steps, you can thrive on the global stage.
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