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Adobe #DigitalJourney Workshop

Fantastic Marketing Insight Workshop With Adobe

This morning I attended a superb workshop to learn more about the digital roi. Here are some useful slides and a short video that will help you to understand more about the digital journey.

A digital journey is the journey that a client or customer takes when they first hear or see anything about your brand, it could be that one of their friends mentioned the product to you and you watched it on TV then interacted on Twitter and decided to look at their website.

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Social Media Gamification & Driving Interactions

Social Media Marketing & Customer Loyalty

So what is Gamification?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.

Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification 

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Social Media Marketing ROI

Social media antisocial media!

Tracking Your Social Media Marketing

Need not be a chore, if setup correctly

No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.

The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment.

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Social Media Marketing & Face To Face Networking

For business development interacting on social media can be a very powerful way to grow sales.

But to build strong relationships it is essential to meet face to face. Social networking sites like Twitter and Facebook are one thing but to build a real network you need to meetup in person.

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Social Media Marketing Analysis

Tracking Your Social Media Marketing

Need not be a chore, if setup correctly

No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.

The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment.

Each platform and campaign should ideally lead to a different landing page; this combined with call tracking will give you the most accurate figures to make informed decisions.

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Social Media Strategy

Strategy is key with social media marketing

So many businesses and individuals waste endless hours and huge amounts of money on social media sites like Facebook, Twitter, Linkedin, Pinterest and the list goes on…

On a daily basis we are eating up more than 3 hours per day using social media, this figure is a split on average between personal and business users. This is why having a strategy is key to the success of your social media marketing investment. Before your business does anything its important to take a step back and conduct a full social media audit.

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